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In 1983, Michael Dell, a freshman at the University of Texas at Austin, drove away from his parents' Houston home in a BMW he'd bought selling subscriptions to his hometown newspaper. In the backseat were three personal computers. Today, he is the chairman and CEO of Dell Computer Corporation, a $30 billion company and the second largest manufacturer and marketer of computers in the world.
Founded on a deceptively simple premise-to deliver high-performance computer systems directly to the end user-Dell Computer is the envy of its competition. In Direct from Dell, you will learn
- why it's better for any business starting out to have too little capital rather than too much
- why your people pose a greater threat to the health of your business than your competition
- how you can exploit your competition's weakness by exposing its greatest strength
- how integrating your business virtually can make the difference
between being quick -and being dead
and much more